Jan 21, 2012

What’s Behind The Pinterest Craze? 15 Super-Users Share Their Thoughts
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Written by : Tom George| 0 | Pinterest


This piece was written by Arik C. Hansen – he was fascinated by the growth of Pinterest in such a short time so he set out to ask 15 people that he refers to as “super users” what they like about Pinterest, how much time they spend on there per week, and more. In this piece, there are 13 people answering this question, I decided to answer it as well. Sorry it’s so long, I got carried away:-)
Intro:
“It may be a niche social network, but Pinterest is growing like mad.While other tools and networks like Quora, Instagram (my favorite) and Google Plus have stolen the headlines this year, Pinterest has quietly amassed a relatively huge user base–especially among young women (in my opinion)”.
Here are some amazing statistics:
**From October 2010 to October 2011 Pinterest grew from just 40,000 users to a whopping 3.2 million. That’s some serious growth.
**Pinterest adding thousands of users each month.
**Its users are also spending an inordinate amount of time on the site. And, this, at a time when EVERYONE is complaining about being social networked to death (see Google+).
**Several Pinterest users that claim they spend upwards of two hours A DAY on the site. Hmmm…sound familiar? Facebook’s entire MO (or at least their initial MO) comes down to finding ways to keep people on their site.
**Pinterest appears to have found the magic formula.
****But WHY is the site so damn popular? The author set out to discover. Hepegged 12 Pinterest “power users” and asked them 5 simple questions about their use, how brands might use the platform and the future of Pinterest
My feedback:
Some of the people who commented didn’t feel the people he interviewed were what they would consider “super users”. I think the point here is that it gives you a birdseye view of some of how and why people are spending so much time on here. More information will follow as the site evolves.
My commentary:
I’m going to add my two cents here because I love Pinterest and this is my experience.
**It’s an amazing platform to let others see me beyond my profile and business personna.  There’s a story in the background about who I am as a person. This gives people points of connection where they can identify with me in business as well as through common interests. I had an experience today where I connected with someone on Facebook through an article I posted. They immediately went to twitter, came here, then to Pinterest. This person lives in another country, we’ve never spoken before but we spoke tonight and we’re already talking about collaborating on a project.
****people do business with people they like and trust
**Pinterest allows me to be visually creative
**Pinterest allows me to fantisize about going to places all over the world by posting gorgeous images
**Pinterest allows me to dream and imagine my dream house
**Pinterest allows me to relax, it’s not like any other enviornment
**Pinterest allows me to find other people with common interests and sensibility
**Pinterest allows me to explore my creative side, bond with the painters and photographers and deepen my relationship with them
**Pinterest allows people to click only on things they’re interested in and leave the rest
**Pinterest allows me to bring my marketing message in subtle ways by developing a relationship first, business second.
**Pinterest offers so many ways to promote and sell your products and services
I could go on and on, have you guessed, I love Pinterest!!
Selected by maxOz – curated by Jan Gordon covering “Pinterest Watch”
Read full article here [http://bit.ly/AfeVYK]
Via www.arikhanson.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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