Jan 20, 2012

How To Implement Personalization And Behavioral Targeting On Your Blog
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Giving a unique experience to every visitor ensures maximum engagement that convincingly inflates the conversion rate beyond your expectations. Generally, blog visitors’ get the same content irrespective from where they’re coming from and what’s their intent. This leaves big holes in your lead generation and subscriber acquisition strategies. To overcome this, bloggers employ different methodologies with varying complexity. Two most popular methods to spawn engaging sessions from visitors are personalization and behavioral targeting.
In simple words, personalization and behavioral targeting involves serving of custom (relevant) content to the visitors on the basis of geographical and various demographical attributes. This can be done in 3 different ways.
Implicit personalization – In this technique, custom content is served automatically on the basis of predefined parameters. Visitor himself doesn’t have any idea that his visit has altered the default content of the landing page.
Read more: http://www.mintblogger.com/2012/01/how-to-implement-personalization-and.html
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Martin Gysler

I am a NETWORKER and SOCIAL MEDIA GEEK. Entrepreneur and autodidact, I like freedom, talk about interesting stuff, music, travel, lifestyle and much more!

Active as entrepreneur and convinced autodidact for over twenty years, I choose since many years networking and social media activities.

Throughout this long period I was active in the commercial sector; insurance, real estate, health, well-being..., a wide range of knowledge, where I gained a lot of experience, expertise and know-be! Today, my main objective is to develop a global activity (Networking - Social Media - People Building) with people who have the same vision of life and quality of life to have success together!

If you need support to develop a strategy for your online presence, feel free to CONTACT ME!

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  • Very nice post, behavioral targeting efforts rely on substantial levels of traffic to develop the Personas they need to succeed, and statistical confidence in the matter of successful conversion rates can be dubious below a certain volume of traffic.


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Martin Gysler

I am a NETWORKER and SOCIAL MEDIA GEEK. Entrepreneur and autodidact, I like freedom, talk about interesting stuff, music, travel, lifestyle and much more! Active as entrepreneur and convinced autodidact for over twenty years, I choose since many years networking and social media activities. Throughout this long period I was active in the commercial sector; insurance, real estate, health, well-being..., a wide range of knowledge, where I gained a lot of experience, expertise and know-be! Today, my main objective is to develop a global activity (Networking - Social Media - People Building) with people who have the same vision of life and quality of life to have success together! If you need support to develop a strategy for your online presence, feel free to CONTACT ME!

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