Via Scoop.it – internetbillboards
As “Project Runway’s” star wanes, a host of new fashion-oriented shows are moving in to try to fill the void. NBC presented its candidate — clothing competition “Fashion Star” — at the Television Critics press tour in Pasadena on Friday.Premiering March 13, “Fashion Star” is hosted by Elle Macpherson (also an executive producer) and features Jessica Simpson, Nicole Richie and John Varvatos as mentors to 14 designers, each of whom hopes to win the show’s prize: $6 million worth of orders for clothes collections in Macy’s, H&M and Saks Fifth Avenue stores. The key innovation of the show is that the winning collection –- men’s and women’s lines -– will be available to purchase online as soon as the show ends, and in the stores the next morning.
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