Is Social the new SEO? Or when “Curation comes up when Search stops working”

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×


“With new changes that offer personalized search results — most of which are being taken from its own Google+ social network — Google has just made social connections and links the new search-engine optimization strategy”
Interesting analysis by Mathew Ingram on what Google just did by tweaking search results to include Google + results in there. And in particular what this means for the Media industry.
If you’re not familiar with the change, the article describes it well and there’s another piece you can check that will probably freak out some.
To elaborate on Mathew’s point, I would put it more concretely: the time where Media could simply use Twitter or G+ accounts like RSS feeds is over. User engagement is required and it means getting readers to like, comment, +1 and… curate your content.
Clay Shirky once defined curation’s role this way: “Curation comes up when search stops working”.
Well, now if you want your content to be searched, you better start by making it curated.
Via gigaom.com

Enhanced by Zemanta
0
Google+2Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

Photoshoot

7 Tips for Effective Marketing Photography

These days, many people are taking photographs for different reasons, may it be for personal or commercial purposes. From commercial photography to art photography, a good … [Read More...]

Dallas Private Investigator

Get Matrimonial Investigations Done from Best Private Investigator

Friendship, lovers, relationship, marriage, family! Sounds perfect, doesn’t it? That is the kind of life we are all looking for. Who would not want to be by the side of … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×