This piece was written by Connie Agulier who gives us 5 ways companies can jump on Pinterest, the surprise smash-hit social networking site of 2011.
Today, Pinterest is still an invite-only social network. The Palo Alto site Pinterest has skyrocketed into the top ten most visited social networks of the past year and continues to gain traction and popularity.
The image-based platform is a simple enough concept: Users create and name Boards anything they like (Places I’d Like to Visit, Pretty Dresses, My Cookie Creations, etc.) and post relevant photos on corresponding Boards, while categorizing Boards under one of the 32 general Pinterest categories.
*Users follow one another based on interests, and photos are displayed in a pin board-type feed that is simple, yet visually stunning.
But how can brands and companies utilize this platform to their advantage?
**Here are a few ways that caught my attention because I’m actually using Pinterest and am seeing great results.
**Showcase Brand Personality
My Commentary: On Pinterest, you can express yourself in a whole new way. In my experience, I love to curate and create experiences for others. I am passionate about travel, art, photography and I have boards with these topics as well as others. It allows people to see another side of me as a person. It also gives me a chance to get to know others, listen by observing, that’s a whole new way of engaging and connecting and I’ve seen positive results already.
**Creative Communication Between Brands and Customers
My commentary: Everything we do online tells a story, on Pinterest, you have a way of visually telling your story through your topics and pins. It allows your audience to find points of connection and you get to know who they are on a more personal level. A very effective way to build relationships with your existing customers and create new ones, find out what they like, how to speak to them in a way that they are receptive in a friendly enviornment.
I don’t see Pinterest going away anytime soon:-)
Here are the other 3 ways you can take advantage of this very promising new site.
Contests New Product ApprovalDisplay Various Sectors of a Company
Curated by Jan Gordon covering “Pinterest Watch”
Read full article here: [http://on.mash.to/A8QRO3]
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