Jan 9, 2012

Why Your Business Needs a LinkedIn Company Page … Now
Share

Written by : Rachel Parker| 0 | Social Media

OK, quick poll here: Raise your hand if you wrapped up your 2012 marketing strategy back in October like we’re all “supposed” to.

For the 99 percent of us with unraised hands (yep, me included), allow me to suggest adding one more cog to the marketing machine that will drive your success in 2012: your LinkedIn Company Page.

In 2011, LinkedIn reached the 120 million user mark, attracting about 21.4 million monthly unique U.S. visitors per month. In October, TechCrunch reported that business’ favorite network is attracting two new users every second. And according to LinkedIn itself, those users now follow more than 1.9 million companies.

And as we discussed recently, LinkedIn has evolved way beyond the “glorified job fair” that it once appeared to be. It’s now a prime destination for scoping out vendors, business partners as well as for finding top-quality talent.

LinkedIn Company Pages are available for organizations of all sizes at no cost, and they’re quite easy to set up. So why put in the time and effort? Here are just a few of the brand-building, business-attracting perks:

1. Get Good Old-Fashioned Cred

Think of your LinkedIn Company Page as a virtual tradeshow booth, where visitors can explore your products and services, meet some of your employees, view your blog posts, and see some recommendations from clients and customers (see #2 below). Sure, it’s pretty basic info, but if you don’t have it, you risk giving the impression of being less than serious about your biz.

And what if you have a Company Page with outdated or missing info? It’s like setting up a tradeshow booth and leaving it empty.

2. Share Customer Kudos

Just like you can request recommendations from contacts for your personal profile, you can also ask clients to recommend your company’s products and services:

 

Even if you already have client testimonials on your website, having them on your LinkedIn Company Page places those same kudos into a standardized format that levels the playing field. Get more than your competitors and you’ll score some major points with prospects.

3. Post Company Updates

In 2011 LinkedIn launched its most significant new capability to date: the ability to post updates as your organization, just like you do on Facebook and Twitter. It’s an ideal opportunity to promote your brand by sharing content that responds to your target market’s needs, questions, and challenges.

And unlike Facebook and Twitter, LinkedIn is all business, all the time. The people who follow your company aren’t there to see videos of cats playing piano or get restaurant recommendations. They’re there to talk business—and they’re ready to listen to you.

So, how’s your Company Page doing on LinkedIn—any success stories to share? Tell us about it in the comments; we’d love to hear from you!


Top 10 Myths About Social Media for Business

Free Ebook: Top 10 Myths About Social Media for Business

Are you holding back from social media because of something “they” say?

In our free ebook, Top 10 Myths About Social Media for Business, we bust some of the most common misconceptions about social media as a marketing tool for small and medium-size businesses. Download your free copy today and get the scoop on the so-called “conventional wisdom” that could be standing between your business and social media success.


Tags: , ,

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
0
Opt In Image
HIT VIRTUAL
Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 

  • Hi Rachel,

    I just wanted to congratulate you on this post, it’s at the top of the hit counter for IB and it also seems to be sharing extremely well. I appreciate all of your valuable content contributions Rachel that you add regularly to Internet Billboards.

    • Thanks for the heads-up, Tom — what an honor! And thank you for all you do for Internet Billboards; it’s a great community that I’m proud to be a part of.


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel