Via Scoop.it – internetbillboards
More mobile devices and access to content are two factors contributing to an increase in media consumption in the United States, according to a new report. Here are some of the highlights from the study: Americans are beginning to use smartphones as “all in one” devices for various tasks. Thus, Deloitte argues that manufacturers of devices with one purpose only need to rethink their strategies.In what could be one of the first pieces of good news for newspaper publishers in a long time, Deloitte found that newspapers are benefiting from increased accessibility via smartphones, especially among Millennials (typically categorized as people between the ages of 18 and 32).Americans still value cable TV and satellite TV above most other services, but DVR was cited as the second-most preferred means of watching one’s favorite TV show.
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