Via Scoop.it – internetbillboards
Dave and Carrie Kerpen started their marketing company, Likeable Media, after they created a buzz selling sponsorships to their New York wedding. They raised $100,000 for their wedding and $20,000 for a charity. The couple, who both had marketing backgrounds, were asked by so many people “what’s next” after their wedding promotional stunt that they started their own company, which today has offices in New York, Boston, Chicago, and Mexico City. Dave appears in this video on Inc.com talking about how he got started as well as sharing some tips on what makes someone good at social media marketing. While I wish there was less “wedding” and more “tips for 2012”—as the title suggests—I did like what he had to say about the kind of person who excels at social media marketing.
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