Via Scoop.it – internetbillboards
The past year saw many new developments in online marketing, including evolving organic and paid search landscapes, convergence of social media. Social Media Becomes an Increasing Factor in Search Algorithms Social media networks are growing. In 2011, Facebook’s social signals were integrated into Bing search and Google+ emerged with native integration into Google search. Companies also started using social media in earnest and began experimenting with ways to influence their rankings using these social factors. In 2012, this trend will continue with social media becoming more of a key component of search engine algorithms. For companies looking to preserve or improve their rankings, social marketing activities will no longer be optional; they will be a necessary element of traffic driving success.
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