Twitter Tests Self-Serve Ad Platform – Finally
Since Twitter launched Promoted Tweets in April 2010, marketers wanting to buy the ad units – or Promoted Trends or Promoted Accounts – have had to fill out an online form and wait for the site’s sales team to contact them. A self-service platform – first mentioned by Costolo in September 2010 – would seem to be a boon to both marketers and Twitter itself.Research firm eMarketer predicts Twitter’s ad revenue will hit nearly $140 million in 2011, which is up from $45 million last year. The New York researcher forecasts that Twitter ads sales will reach $400 million in 2013.
Via www.clickz.com
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Content Curator Tom George
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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