Via Scoop.it – internetbillboards
Facebook has begun introducing a new feature which allows business pages to receive private messages from their fans on the social network. The new communications option, which has appeared for Asia-based admins only so far — although this could be down to time difference — is a significant introduction that will allow businesses to interact more closely with customers on the service than ever before. Consumer facing businesses will find the feature particularly useful as it enables more personal communication with individual customers, opening the possible of a greater level of customer service on Facebook. The move is also likely to cut down on the pain of off-topic comments on company pages and reduce communication lost when Facebook fans fail to take their comments to customer service channels outside of the social network.