Dec 27, 2011

150+ Content Marketing & Social Media Predictions for 2012
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Written by : Tom George| 0 | Technology

Via Scoop.itinternetbillboards

Predictions of New Media ala 1974

Image by Dan Zen via Flickr

Let the predictions begin. We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more. Here were some of the main themes of last year’s predictions: Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet. (PREDICTION = 80% correct.)While content marketing was clearly accepted in 2010 as a viable marketing practice, 2011 is the year where the majority of companies will get serious about it – adding to budget, getting better at measurement, and begin to develop internal processes and staffing around the consistent creation of content. (PREDICTION = 60% correct… considering our latest content marketing research findings, we are definitely making some progress.)Marketers will become less obsessed with the channel (i.e., Twitter, Facebook) and get more focused on the story itself. Quality, consistent, and differentiated content wins. (PREDICTION = 50% correct…we are still focused on channel.)Mobile Apps, gamification, and 2011 as the year of the authentic brand relationship all stood out. (100% and 50% CORRECT… Apps definitely rocked 2011.)Curation, curation, curation. (PREDICTION = 100% correct.) Social Media & Content Marketing Predictions 2012
Via www.business2community.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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