Dec 21, 2011

Forget Content Curation, Focus on Original Content in 2012
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Written by : Tom George| 0 | Content Strategy

Via Scoop.itinternetbillboards

In some way or another, all brands should be curating content in their industry…both to position themselves as expert resources and to help move prospects and customers through the buying cycle. But content curation is a tactic you deploy, just like doing a webinar seriesor developing a custom magazine. Smart content always employs a touch of curation (just like the best magazines have been doing for decades). A content marketing strategy involves a number of goals (see below), of which content curation can play a part (full content marketing research here).
Via www.business2community.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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