Via Scoop.it – internetbillboards
In some way or another, all brands should be curating content in their industry…both to position themselves as expert resources and to help move prospects and customers through the buying cycle. But content curation is a tactic you deploy, just like doing a webinar seriesor developing a custom magazine. Smart content always employs a touch of curation (just like the best magazines have been doing for decades). A content marketing strategy involves a number of goals (see below), of which content curation can play a part (full content marketing research here).
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