Via Scoop.it – internetbillboards
If you have thousands or millions of customers and prospects, assigning community managers to interact with them quickly becomes unsustainable. Each manager can only deal with a limited number of community interactions, and for brands of any size, hiring armies of social media community managers is out of the question. So the key to scaling your social media use is to convert customers into evangelists. The intervening posts have demonstrated the power of social media evangelism and its place in the solution to the problem of social media scale. By assembling an army of fanatical evangelists, enterprises, brands, and any large organization can engage hundreds, thousands, or even millions of fans without hiring hundreds or thousands of community managers.
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