Via Scoop.it – Marketing Strategy and Business
Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship. Thinking that the “social” in social media marketing is all about your relationship with consumers is constraining. Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to engage your target customers. Social media has created new opportunities for partner marketing and at the same time lowered barriers to forging partnerships, small and large, formal and informal. – Use social channels to create connections you might not otherwise be able to make. – Use those same tools to develop relationships with an equal level of thoughtfulness you would put into a face-to-face interaction.
– Don’t assume that those in your social network will automatically support your marketing efforts.
– Don’t be afraid to ask for support, assuming you have a genuine relationship. Ask nicely and perhaps offer something in return.
– Wherever possible, look for opportunities to involve partners more deeply in your social media campaigns. [read full article http://j.mp/rW9dP3]
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