Dec 20, 2011

How to Use Social Partnerships to Amplify Your Marketing
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Via Scoop.itMarketing Strategy and Business

Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.   Thinking that the “social” in social media marketing is all about your relationship with consumers is constraining.     Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to engage your target customers.   Social media has created new opportunities for partner marketing and at the same time lowered barriers to forging partnerships, small and large, formal and informal.   – Use social channels to create connections you might not otherwise be able to make. – Use those same tools to develop relationships with an equal level of thoughtfulness you would put into a face-to-face interaction.
– Don’t assume that those in your social network will automatically support your marketing efforts.
– Don’t be afraid to ask for support, assuming you have a genuine relationship. Ask nicely and perhaps offer something in return.
– Wherever possible, look for opportunities to involve partners more deeply in your social media campaigns.   [read full article http://j.mp/rW9dP3]
Via www.socialmediaexaminer.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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