Dec 19, 2011

How to Influence Purchasing Decisions On The Web [INFOGRAPHIC]
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Written by : Tom George| 0 | Business

Via Scoop.itinternetbillboards

When savvy consumers are in the market for something — a new pair of kicks, a sweet DSLR camera, hair pomade, a toaster — they turn to the web, knowing there’s a wealth of knowledge and information to be had. But where on the vast Interwebs do they look? Well, that depends on what they want to buy. According to data from M Booth and Beyond, different product categories compel people to seek information and reviews from different sources on the web. Consumers tend to go the company website for electronics, they rely on search for travel and they go to discussion forums to see what people think about different car models. Consequently, consumer electronics companies better have a pimped-out website, travel brands ought to put some dough into SEO and car companies better pay attention to what people are saying about their vehicles’ performance.
Via mashable.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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