150+ Content Marketing & Social Media Predictions for 2012
Via Scoop.it – internetbillboards
Image by Dan Zen via Flickr
Let the predictions begin. We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more. Here were some of the main themes of last year’s predictions: Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet. (PREDICTION = 80% correct.)While content marketing was clearly accepted in 2010 as a viable marketing practice, 2011 is the year where the majority of companies will get serious about it – adding to budget, getting better at measurement, and begin to develop internal processes and staffing around the consistent creation of content. (PREDICTION = 60% correct… considering our latest content marketing research findings, we are definitely making some progress.)Marketers will become less obsessed with the channel (i.e., Twitter, Facebook) and get more focused on the story itself. Quality, consistent, and differentiated content wins. (PREDICTION = 50% correct…we are still focused on channel.)Mobile Apps, gamification, and 2011 as the year of the authentic brand relationship all stood out. (100% and 50% CORRECT… Apps definitely rocked 2011.)Curation, curation, curation. (PREDICTION = 100% correct.) Social Media & Content Marketing Predictions 2012
Via www.business2community.com
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Content Curator Tom George
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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