Using Dell Computers as a case study in talks and discussions about social media marketing almost begs for eye-rolls from the audience these days. Whether it’s the telling of the Dell Hell blogger responsiveness that got the company into social in the first place; IdeaStorm, which revolutionized corporate research and development; or the @DellOutletTwitter account that smacked the social media purists who claimed you can’t sell using social media right across the face with $6.5 million in 18 months, we talk about Dell a lot.While everyone is constantly on the lookout for new case studies and examples of how companies are leveraging social media to be successful, Dell keeps popping up. Why? Because they immersed themselves early and became a living example of how a company, particularly a large, enterprise company, could be a social business.
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