Dec 14, 2011

The Beginner’s Guide To Content Marketing
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Via Scoop.itMarketing Strategy and Business

Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention.   Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service.   If you’ve never heard of this concept, that’s ok. This article provides a complete introduction to content marketing by discussing the following points:   – The fatal flaws of traditional advertising;
– An in-depth introduction to content marketing;
– The advantages that content marketing provides over traditional advertising;
– Tips on the best practices that will make your content marketing more effective.
If you’d like to learn how you can benefit from content marketing, continue reading…   [read full article http://j.mp/uaUNrR]
Via blog.kissmetrics.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom