There are so many different metrics we can use to judge the success of a social media campaign: views, sales figures, donations, likes, even mentions, but perhaps the most important is the intangible. Was it memorable? Did it resonate with the audience? I asked around the office for the team’s favourite social media campaigns of 2011. Our favourites don’t necessarily represent the campaigns that have had the highest impact, or the biggest budgets spent on them. They were just good, different, or downright odd. Anyway, here are our favourites. We’d be interested to read yours …Diesel’s use of QR codes Fashion chain Diesel combined Facebook and QR codes to join up the offline experience of in store customers with their friends online. This is just one example of what’s possible with QR codes and a brilliant way of incorporating real world content into the customers’ virtual profiles.
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