Dec 11, 2011

11 of the best social media campaigns of 2011 (and what we can learn from them)
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Written by : Tom George| 0 | Social Media


There are so many different metrics we can use to judge the success of a social media campaign: views, sales figures, donations, likes, even mentions, but perhaps the most important is the intangible. Was it memorable? Did it resonate with the audience? I asked around the office for the team’s favourite social media campaigns of 2011. Our favourites don’t necessarily represent the campaigns that have had the highest impact, or the biggest budgets spent on them. They were just good, different, or downright odd. Anyway, here are our favourites. We’d be interested to read yours …Diesel’s use of QR codes Fashion chain Diesel combined Facebook and QR codes to join up the offline experience of in store customers with their friends online. This is just one example of what’s possible with QR codes and a brilliant way of incorporating real world content into the customers’ virtual profiles.
Via econsultancy.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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