This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are.
Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.
**It’s a mix of what’s going on in the world and what’s going on in your world, fused together.
Here’s what caught my attention: I’m looking at this from a content curator’s point of view:
**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,
the sheer number of users on mobile phones are impossible to ignore.
****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.
Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,
****but around a whole range of factors that affect how, where, what and when we read.
For the new mobile reading, context becomes a cluster of these factors.
Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:
“It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about.”
Curated by Jan Gordon covering “Content Curation, Social Media and Beyond”
Read full article here: [http://www.wired.com/epicenter/2011/12/google-to-flipboard-to-flud/]
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