Dec 8, 2011

Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies
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Via Scoop.itMarketing Strategy and Business

Understanding how the mind operates is an essential part of marketing and conversions, and always has been. Today, we are fortunate to have benefited from professional psychological research studies that can give us a much better understanding of how people work, rather than using blind guesses and hunches.   People are very sensitive to taking all sorts of queues that affect their outlook on your product or service.   With this knowledge in hand (backed by real research), you will be able to prime people for positive actions, and increase your conversions in a consistent manner by tapping into the psyche of your potential customers.   What you’ll be learning today largely fits into 3 distinct categories: 1. Why people who feel “connected” with your brand are better customers.
2. Why personalization & follow-up information are critical in getting people to take action.
3. How your price points effect conversions (and customer’s perceived value of your products).   Check out the studies mentioned for yourself, and think about how you can incorporate these findings into your own business.

1. Community Participation Incentives Individuals To Take Action…

2. Invoking People’s Involvement Into A Specific Social Group Increases Interest…

3. Calls To Action Are Only Effective If A Specific Solution Is Given…

4. To Create Repeat Customers, Personalization Is Key…

5. Smart Pricing Options Can Turn Bargain Hunters Into Value Seekers…
Via blog.kissmetrics.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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