Lots of people think that they’re beyond branding–that because they refuse to buy coffee at Starbucks, never shop at Lacoste, and couldn’t care less about Coca-Cola’s latest can snafu, they’re immune from the effects of an exhaustively branded world.A new board game is here to prove them dead wrong. Brand Memory, by Hendrik-Jan Grievink for the Dutch publishing house BIS, has a simple premise: Identify major brands, from Apple and Ferrari to, yes, Starbucks and Lacoste, just by glancing at their visual components. No names, no logos.
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