Dec 7, 2011

The Rise of B2B Content Marketing [Chart] | Heidi Cohen
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Content marketing accounts for a growing portion of B2B marketers’ 2012 plans.Used by 90% of B2B marketers, more than one out every four marketing dollars goes to content marketing and 60% of marketers plan to increase their content marketing budget next year according to Content Marketing Institute and MarketingProfs research. Given content marketing’s cost effectiveness and targetability, this isn’t surprising. For marketers, the challenge is proving their case.Content marketing goalsBrand awareness, customer acquisition and lead generation, and customer retention/loyalty are marketers’ top three content marketing goals. This makes sense because marketers need to make their organization known, get new prospects and customers, and keep current customers purchasing.
Via heidicohen.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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