What is inbound marketing? When the term “inbound marketing” first started to get traction, I thought it was pretty much the same as content marketing. I was wrong.According to my good friend David Meerman Scott, as published in the book Inbound Marketing (from Hubspot founders Brian Halligan and Dharmesh Shah), “Inbound Marketing is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter…”David is right… inbound marketing is a critical component of the new rules of marketing. Creating compelling and valuable content and distributing that content through a variety of online channels, as well as getting active in online communities, are essential for all companies today.
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016