The original app — which turns your social-network posts, photos and videos into a magazine-like visual experience — was designed solely for the iPad and launched shortly after the first iPad was released in July 2010. But “going onto the iPhone was our No. 1 request from users,” Flipboard CEO Mike McCue says.Most of Flipboard’s 4.2 million users reach for Flipboard once or twice a day, in the morning with their coffee or in the evening as they’re preparing for bed.”But people really wanted to use Flipboard when they were standing on line at Starbucks, at the airport, walking back and forth,” McCue says. And they wanted to do it with a one-handed operation, using their thumb to flip.
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