Dec 7, 2011

Brand New Study Reveals What Makes for Effective Content Marketing
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A newly released study by Content Marketing Institute and MarketingProfs titled, ‘B2B Content Marketing: 2012 Benchmarks, Budgets & Trends’ shows that:“40% of marketers consider themselves to be more effective in content marketing than their competitors.”According to the report effective marketers spend more money and are more strategic in their approach:#1. They allocate 31% more of their budget on content marketing compared to less effective marketers who only invest 18%.#2. They are 50% more likely to consider the “stage in the buying cycle” when developing content, while less effective marketers tailor their content any way they please.#3. They benefit from significantly more buy-in from senior members of the organization.
Via wordviewediting.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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