A newly released study by Content Marketing Institute and MarketingProfs titled, ‘B2B Content Marketing: 2012 Benchmarks, Budgets & Trends’ shows that:“40% of marketers consider themselves to be more effective in content marketing than their competitors.”According to the report effective marketers spend more money and are more strategic in their approach:#1. They allocate 31% more of their budget on content marketing compared to less effective marketers who only invest 18%.#2. They are 50% more likely to consider the “stage in the buying cycle” when developing content, while less effective marketers tailor their content any way they please.#3. They benefit from significantly more buy-in from senior members of the organization.
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