Dec 4, 2011

Successfully Navigating The New Social Paradigm by Tom George
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Written by : Tom George| 7 | Personal Dev.
English: A logo of the band "paradigm Shi...

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I always liked the word paradigm. A paradigm is somewhat scientific by definition and the origin of the word and the meaning are as follows. A paradigm is a philosophical and theoretical framework of a scientific school or discipline within which theories, laws, and generalizations and the experiments performed in support of them are formulated; broadly : a philosophical or theoretical framework of any kind.

In 1962, Thomas Kuhn wrote The Structure of Scientific Revolution, and fathered, defined and popularized the concept of “paradigm shift” (p.10). Kuhn argues that scientific advancement is not evolutionary, but rather is a “series of peaceful interludes punctuated by intellectually violent revolutions”, and in those revolutions “one conceptual world view is replaced by another”.

We are experiencing a paradigm shift in technology, the Internet and social media. My hypothesis is simply this. One of the reasons why we discuss with such reverence and fervor the actual act of tweeting, facebooking, skyping, curating and so on and so forth is because during this paradigm shift the human mind is still trying to figure out how these new methods are going to advance their underlying cause and effect and relational outcome. It’s the human condition.

Take into account these two true or false questions. Without a doubt social media will become an oxymoron albeit this is only my opinion but see if you agree with these two true or false statements.

Social media is social.

Is social media social? False. All the statistical evidence proves to the contrary. Most of the activity on social media is simply one way self promotional or lacks much of the criteria to make it social.

I should be marketing on social media. False You should be on social media but not simply doing what everyone else is doing in the same manner in which everyone else is doing it.

So how do you successfully navigate the new social paradigm shift?

1. Layout some realistic goals and objectives. What is it that you are aiming to accomplish by being involved with social media, using the Internet and new technology?

2. Develop an actionable plan to achieve these goals and put it into action. Quite honestly you should be taking action on a daily basis to achieve these goals.

3. You must understand that we do not live in the computer. This may sound funny, but we use technology and we live in the real world. You must balance your online and offline activities perfectly to avoid getting an unhealthy mindset or an unhealthy body from sitting at the computer or with the tablet for to long.

4. Social relationships are key. You must focus on developing relationships with social media that can bring about real world results. Start to simply think in terms of quality instead of quantity. It may seem cool to have an endless sea of social media contacts, but how well do you know and interact with them.

5. Try to look at the development of collective intelligence as a whole. MIT recently did a study on collective intelligence and found some limiting factors within groups. Again the human condition. The true advancement of our society will be the removal of the limiting human factors from collective intelligence and the focus on the correct scientific outcome.

Reference: Kuhn, Thomas, S., “The Structure of Scientific Revolutions”, Second Edition, Enlarged, The University of Chicago Press, Chicago, 1970(1962)

WE ARE NOT HUMAN BEINGS
HAVING A SPIRITUAL EXPERIENCE
WE ARE SPIRITUAL BEINGS
HAVING A HUMAN EXPERIENCE

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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