Since Twitter launched Promoted Tweets in April 2010, marketers wanting to buy the ad units – or Promoted Trends or Promoted Accounts – have had to fill out an online form and wait for the site’s sales team to contact them. A self-service platform – first mentioned by Costolo in September 2010 – would seem to be a boon to both marketers and Twitter itself.Research firm eMarketer predicts Twitter’s ad revenue will hit nearly $140 million in 2011, which is up from $45 million last year. The New York researcher forecasts that Twitter ads sales will reach $400 million in 2013.
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