Google distracts analysts and media with non-revenue projects such as G+ or driverless cars, cloaking its attack on thousands of smaller companies, and their jobs.Google has managed to boost its revenues by billions of dollars this year by attacking thousands of smaller businesses who make money from affiliate programs. It does this by deliberately favoring large brands in its search results.This war is largely secret because very few people understand this shift. Google manages to deflect attention through publicity about projects such as Google+, or its self-driven cars — none of which are revenue generating businesses.
Yet in its core business, under the renewed leadership of CEO Larry Page, Google has launched an incredibly aggressive strategy targeting mostly small firms. You can see how effective this has been in the following numbers culled from its financial reports.For example, for the whole of last year, 2010 Google’s revenues from its own sites could barely keep pace with growth in revenues from its AdSense partner network — mostly small firms.