Dec 2, 2011

21 Things Content Marketing Experts Wish They Had Known When They Got Started | Business 2 Community
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What is our favorite thing about the Content Marketing Institute? Our super-smart contributors! Over the next several weeks, they’ll weigh in on some questions about content marketing.This week, they answer, “What is the one thing you wish someone had told you about content marketing that you had to learn the hard way?”

In cooking parlance, content marketing is stock — a building-block ingredient for nearly all of a company’s “dishes.” As a result, content marketing is a political role. It sits in-between multiple departments and even more functions within each department. Just as the sous chef who mixes up the stock that serves as the foundation for the signature dish goes unnoticed by everyone but the head chef, in many ways the content marketer should aim to make his colleagues the celebrities.- Joe Chernov @jchernov
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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