Dec 1, 2011

Story Power How to Write Weapons-Grade Copy
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Scientists believe that we are hard-wired to pay attention to stories. In our hunter-gatherer days, we gained a huge evolutionary advantage when we developed the ability to communicate information with descriptive stories.

Most animals rely on experience or direct observation to learn; a mother bear can’t tell her cub not to eat the red berries if he goes into the meadow. But humans can give each other detailed narratives about food, danger, and opportunities. It’s not surprising that evolution favored those who could effectively use this form of communication.

Stories engage our brains. One experiment found that stories that described vivid action lit up the same areas of a reader’s brain as those in a person performing that action. (See Your Brain on Stories.)

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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