Intro: This is an excellent post from the folks over at Business to Community by Richard Turcott on content curation. You can read the post in it’s entirety by clicking the image to view the original source.
Be the mentor
The judges of The X Factor mentor contestants in a particular category to help them with song selection and styling. The same goal exists for curators. Marketers looking to achieve thought leadership through content curation must be a mentor. Content curators are mentoring their audience, acting as their “guide” by providing insights to industry trends while adding context to the content they provide. If audiences feel they are getting the most relevant and timely content along with a personalized play-by-play to help them understand how that content pertains to them, they will begin to view the brand as a go-to resource. As a marketer this means more points of contact, more interaction and a better chance at establishing a long-term relationship to position the brand as a thought leader.
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016