Via Scoop.it – internetbillboards
If 10 media executives were asked to name the world’s biggest broadcaster, how many would say YouTube? Google’s video-sharing site is growing its audience faster than anyone and it’s adding new content at a rate no one can match. And we should pay close attention to this: the site’s stats show the cross-over tipping point of PC-to-mobile device usage for online video will come in 2013 if not sooner.
Speaking at Marketforce’s Broadcasting and Digital Entertainment conference in London on Tuesday, YouTube’s director of content partnerships Ben McOwen Wilson reeled off some astonishing numbers about the site’s usage and growth, following the site’s announcement that it now serves three billion video views a day, and also set out how YouTube is putting curation and brand partnerships at the heart of everything it does.
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