Business professionals must understand that LinkedIn has become the defacto reference site that other business people use to check them and their company out before engaging with them in any meaningful way. Without a LinkedIn profile you take the risk of being over-looked in favour of those who have profiles and are actively engaging with other members of the huge LinkedIn community. By following the twelve steps suggested in this excellent article, salespeople and other business professionals engaged in any business will be able to efficiently achieve productive results from using LinkedIn.
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