Nov 28, 2011

The Content Marketers New Best Friend The Mysterious Mr Or Mrs Curator
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Written by : Tom George| 0 | Content Curation

Via Scoop.itinternetbillboards

Original title “Six Key Benefits Curators Provide To Content Creators” by Jan Gordon

Below you will find some very compelling reasons why the business of content marketing may have a new best friend “The Curator”. Thanks to Robin Good a fellow curator for catching this one.

Are curators a little mysterious? Mysterious – Of, relating to, or being a mystery: mysterious and infinite truths. 2. Simultaneously arousing wonder and inquisitiveness, and eluding explanation or …

Jan Gordon writes:

“Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly. Content Curators are providing a very valuable service for the original author and their own audiences.   Here is what ethical, responsible curators are providing for content creators:

1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”   2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article

3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work

4. Curation is one of the building blocks of collective intelligence

5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before

6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business.”

See Jan’s original and full commentary, from which the above was excerpted, here: http://www.scoop.it/t/content-curation-social-media/p/736241569/is-content-curation-stealing-or-a-shrewd-b2b-marketing-practice    Read the original article: http://bit.ly/u89c95
Via www.business2community.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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  • I really like both the ones you have just mentioned Storify and Twylah. The Twylah page we have is here http://www.twylah.com/netbillboards and you will have to let me know your Twylah. I really think storify is excellent as I said and we have used it to post some different and interesting pieces. Anyway thank you for all of your shares today Keri, I hope you have a fantastic evening.

  • Great article about something that is not so much talked about…yet.

    A content curation tool I like is Storify — Helps me keep track of my tweets from learning sessions to refer back to later. I’m also a Twylah fan! 🙂

    ~Keri


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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