Nov 28, 2011

How REI created a local social media strategy
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Written by : Tom George| 0 | Social Media

Via Scoop.itinternetbillboards
With more than 100 stores nationwide, REI is the country’s largest co-op. And despite the big national presence, REI fans tend to have a strong connection to their local store.   This loyalty, along with the nature of REI’s business — stores in Texas have a much different sleeping-bag selection than those in Alaska — became a big motivator behind the company’s recent push to take its social strategy from a national focus to a local one. In his recent BlogWell presentation, REI’s Jordan Williams walked us through how the company developed this plan, how it trained its staff and a few early results and take-aways. A few of his great ideas:
Via smartblogs.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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