“Tomorrow’s marketers will have to be well-rounded multi-disciplinarians who understand not only creative, but also digital marketing, social media and new technologies — and how those all complement one another — as well as how to back up a plan with data and analytics.”
The new traits in high demand:
Ability to read and speak dataSuccessful marketers five or 10 years from now will have to master relevant disciplines and tools, including those for digital and social media, to develop deep relationships with customers, Agile learners”The change is quite rapid. … We’re looking for more learning agility — the ability to adapt quickly. We look for someone who can not just manage today but can easily adapt to what’s next.”Integrated-marketing capabilities”If you drive just digital and social media, you’re only chasing tactics,”…Industry-specific knowledgeSchooling can only prepare tomorrow’s marketers so much… Insightful.
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