Via Scoop.it – internetbillboards
Yahoo and ABC have struck a partnership that combines ABC News’ content and staff with the reach of Yahoo News for a total potential viewership of 100 million users. The alliance will include the debut of GoodMorningAmerica.com on Yahoo, new online video programming including a series of live interviews with George Stephanopoulos and new channels for interaction before and after TV broadcasts.
The partnership will feature original, digital-first content, starting with Stephanopoulos’ interview with President Obama live on Monday. Yahoo’s executive vice president Ross Levinsohn said the alliance builds off an existing relationship with ABC News, which already distributes video and content through Yahoo including recent coverage of the 9/11 anniversary and the Royal Wedding.