9 Ways Top Brands Use Social Media for Better Customer Service
Via Scoop.it – internetbillboards
There’s a lot to be learned from how the big brands handle their customers on social media channels. These 9 examples should be part of your customer service playbook. Rohit Bhargava is SVP of global digital strategy at Ogilvy, an award-winning marketing blogger and the best-selling author of Personality Not Included, a book about creating a more human brand. His is currently writing his second book called Likeonomics on how to be more believable.
When an irate traveler tweeted about how he had arrived late to The Four Seasons in Palo Alto and been “bumped” to an inferior room, the hotel saw it immediately and responded, promising to make it up to him. Turns out, the customer spends about 60 nights a year in Palo Alto for work, and promised in his next tweet to spend many of those nights at The Four Seasons.
Show original
Related Reading:
Kroo Netbook Message Bag for ASUS Eee PC 1000HE 10-Inch Netbook + Screen Protector Kit (Asus PC Netbook not included)1 Year Warantee by bestpricecenter. Package also includes screen protecotor for your 10-Inch notebook. Made by environment protection and recycle material. Manufactured from Ultra Thin Transparent Polymer
Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring ActionHow to become a trusted resource for consumers in a society of constant manipulationPeople decide who to trust, what advice to heed, and which indi... Read More >
The book of business etiquetteThis is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, e... Read More >
Content Curator Tom George
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
1 
95 
13
