Oct 30, 2011

3 Startups Bring New Angles to Social Buying
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Written by : Tom George| 0 | Business

Via Scoop.itinternetbillboards

Three startups with innovative takes on social buying.    Quick Pitch: OpenSky is a shopping site that is curated by the tastemakers that individual users “follow.” Genius Idea: A customizable online shopping experience. Mashable’s Take: OpenSky has cleverly blended recommendations, editorial endorsements and flash sales.

When users sign up, they can chose from a list of about 60 tastemakers to “follow,” including celebrities such as Molly Sims, Padma Lakshmi, Kristin Cavallari, Bobby Flay and Tom Colicchio. Each tastemaker chooses products to recommend to followers and writes a short explanation of why each item was chosen. He or she runs a special on about one item a week that gives followers a 20% to 60% discount on the item. Since launching in April, OpenSky says that it has grown 50% month over month. The site has about 600,000 users, and its CEO John Caplan, the former president of About.com, seems to be thinking big. The startup announced a $30 million round of funding this week, bringing its total amount to $49 million.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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