Via Scoop.it – internetbillboards
Guest commentary: Since Google+ launched in June of this year, two questions have been on everyone’s mind in the digital community: 1) Can it become a huge success for Google? And 2) Can I use it to make huge success for me?Much has been written about the first question; but very little about the second. And so, because we’re obsessive about knowing the social Web, my colleagues and I at Wetpaint have looked long and hard at the second (and unanswered) question. After a good deal of analysis, I can report that the answer for us as a media company (so far, at least) is “no.” Here’s what we’ve found: The lights are on, but no one is home Google has been quick to point out that 40 million users have “signed up” for Google+. That’s because the product is deeply bolted onto every product inside the Google empire, including Gmail, and they did a nice job of making it easy to invite everyone you know.
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