Via Scoop.it – Content Curation, Social Media and Beyond
Your content marketing store should be stocked with valuable information that solve problems for your ideal prospects – bringing them back to one day invest in your products and services.In this entertaining article for his self-titled blog, Jeff Korhan tells us that we were born to market. He gives us brilliantly simple and amusing proof of this:*** Do you remember when you were a kid how you carefully planned and arranged all of the details before asking your parents for a big favor – one that required them to make an investment in YOU?*** You may now realize the methods you were using were a form of content marketing. You were solving problems for your ideal client – your parents.*** You cleaned your room.
You helped your brothers and sisters. You even offered to do special work for FREE.*** Then, when the time and place were just right – you made the big offer to get a return on your investment in THEM. You even cross marketed – using one satisfied customer to win another one over.*** Yep, you were born for this. You are a master content marketer – and you didn’t even realize it!Selected by JanLGordon covering “Content Curation, Social Media & Beyond”http://www.jeffkorhan.com/2011/10/content-marketing-store.html
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