Via Scoop.it – internetbillboards
I have yet to find a mobile user that is impressed or influenced by the annoying advertising that seems to pop up on our smartphones and tablets at the most inopportune times, but nevertheless, mobile advertising has quickly become the new financial frontier for tech and marketing companies alike.In fact, both Apple and Google have dedicated exhaustive R&D resources to developing their respective mobile ad platforms in an attempt to corner the new advertising medium, a race that the technology world has followed closely over the past few years.
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