Via Scoop.it – Just Story It
Creating compelling content is a theme running through the PRSA 2011 International Conference this year. I like this quick article with its 5 bullet points. 4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable. There are links to videos to illustrate the author’s points, making this article even more valuable. Enjoy!
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