Via Scoop.it – Internet Marketing Strategy 2.0
You’ve created contests, implemented giveaways and given superlative support to your company’s Facebook fans.Your fan base loves your product and services, and it regularly engages and interacts with your page. Now that you’ve cultivated your online community, you can crowdsource some of your efforts.If you aren’t familiar with the term, “crowdsourcing” is a play on “outsourcing.” But whereas outsourcing is offloading work to one specific entity, crowdsourcing opens the work up to the masses.Perhaps the most widely known example is Wikipedia, where a community of users takes the responsibility to check and maintain the site’s information.Facebook provides an interesting platform for businesses to crowdsource some of their efforts that, if approached correctly, can produce some great results.
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