Oct 24, 2011

Learn How 7 Media Giants Harness The Power & Reach of Content Marketing
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Via Scoop.itContent Curation, Social Media and Beyond
Scott Aughtman wrote this piece for Content Marketing Institute. He gives you some very good strategy that “the merchants of cool” use everyday and how you can apply this to your own business.These are the true merchants of cool:Newscorp, Disney, Viacom, Universal Vivendi, AOL/Time Warner, Bertelsmann, and Sony.Let’s get to the good stuff:How can you apply this to your own business?

Businesses limit the value, usefulness, and portability of their content marketing.What does this mean?****When you limit the formats your content takes, you limit its ability to travel to where all your prospects are, and you limit how valuable and useful it will be to your audience.

The lesson to learn from the Big 7 and apply to your own content marketing efforts is:****to use every form of content (and every angle) you can to promote your product or service. In fact, the more ways you use content the better!There are the four basic forms your content can take and the places those forms can appear.Read more:http://bit.ly/t4bQwrCurated by JanLGordon covering “Content Curation, Social Media & Beyond”
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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