Via Scoop.it – internetbillboards
Social networks are changing the way consumers obtain information about products and services. Nearly everyone — except for Prince, who declared the internet dead — is getting in on the action. Consumer research indicates that members of social networks are more likely to purchase products and services referred to them by their friends, fans, and followers. In fact, 90% of consumers say they trust recommendations from people they know; 70% trust opinions of unknown users. 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence on what they purchase, while the same number of consumers don’t believe the claims made in traditional advertising messages at all.
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