Oct 21, 2011

5 Examples of ‘Like-Gating’ to Generate Facebook Fans | HubSpot
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Written by : Tom George| 0 | Facebook

Via Scoop.itMarketing Strategy & Business

A technique called “like-gating” is becoming more and more widely used as a way to generate new Facebook fans — and not without some critics.   The idea is that you offer exclusive content to those who ‘like’ your business’ Facebook page, but only if they like the page.   The problem? How are your prospects supposed to know if they want to like the page if they don’t know what the content is like? Our take? Like-gating offers an incentive to prospective “fans,” and it is an effective way to increase your reach on Facebook. But the most important thing to remember is that you must continue to offer valuable content and conversations to establish an ongoing relationship long after the ‘Like.’   Here is some inspiration from other Facebook pages to show you how like-gating can facilitate your page’s growth and help you generate more leads from Facebook. Below are 5 like-gating experiences to learn from…   [read full article http://j.mp/qqhxyO]
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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