Oct 19, 2011

Why Blogging Is Key to B2B Marketing
Share

Written by : Rachel Parker| 0 | Social Media

39% of B2B marketers give blog posts the nod for MVC (most valuable content)I find it amazing that we still come up against the myth that social media is strictly a B2C (business-to-consumer) thing, but this week, new data from MarketingSherpa poked abig ol’ hole in that popular misconception.

According to a 2011 poll among B2B (business-to-business) marketers, blog posts came out on top as the most valuable type of content in directly supporting marketing objectives—ahead of webinars, white papers, and even research reports.

I think the reason is intertwined with the nature of B2B marketing. B2B sales not only involve complex products and larger outlays of cash, but also need to be “sold” to management at multiple levels of the organization, so solid information is vital. The typical B2B sales cycle involves multiple touch points, a task to which the blog is ideally suited.

The B2B blog also offers a versatile platform for publishing a variety of types of information (research data, customer reviews, industry news) and media (text, audio, video), making it perfectly adaptable to your audience’s learning style while still offering lots of flexibility.

So if you’re looking to boost your B2B lead generation, a simple blog might be the best place to start. Your customers will thank you … and so will your sales force.

What about you? Have you found success using blogging for B2B lead generation? Tell us about it in the comments—we’d love to hear from you!

Tags: , , ,

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
0
Opt In Image
HIT VIRTUAL
Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 

  • Hey Rachel,

    Thanks for the excellent post, I just wanted you to know about the new commentLuv, when you comment now you can choose one of the last ten links you like from your own blog, also you can get another twitter link and be listed as a top commenter. I also have some more very good news to share with you, thanks again for all your support Rachel, it means the world to me


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel